Steve Jobs, an American businessman, is the face of the popular technology company name, APPLE. It represents generations of users who follow his creative mind. His mind-blowing innovations have benefited everything around us be it computers, smartphones, and made APPLE the best tech company. According to him, Marketing is all about values and the company must be sure about what we want the public to know from it.
His products and legacies both were iconic. Through his mastermind, not only did he reinvent apple but also redesigned the pre-existing products in the market. The article explains the strategies that helped Steve to make it one of the best tech company names in the world by market capitalization.
The article explains the strategies that helped Steve to make it the best company by market capitalization.
Ways to make APPLE one of the best IT company names:
1. He always focused on making a great product
According to Steve, a product should be excellent to use. A product with a high-performance level, great quality, and excellent marketing strategies and packaging too.
He said: “It’s not about pop culture, and it’s not about fooling people, and it’s not about convincing people that they want something they don’t. We figure out what we want. And I think we’re pretty good at having the right discipline to think through whether a lot of other people are going to want it, too. That’s what we get paid to do. So you can’t go out and ask people, you know, what the next big thing. There’s a great quote by Henry Ford, right? He said, ‘If I’d have asked my customers what they wanted, they would have told me ‘A faster horse’.”
2. He always insisted on selling dreams and not products
His Apple innovations involved a package that had a global dream and excellent status. These products make other brands go unnoticed because they don’t have the apple logo. So according to him make products that satisfy whatever a customer dreamt about.
3. He asked to focus on the experience
Steve focused on making products that create experience, values, and sensation when anyone consumes it. When someone buys a MacBook they don’t just buy to work but also because of other added benefits. He believed that a product can contribute to an individual’s passion and people with passion makes the world a better place to live in by putting their ideas.
4. Consider your consumers as a voice for the company rather than just buyers
Steve always followed a strategy for his brand which is making the consumer recommend his brand without paying a single penny. According to him, a customer is someone who can promote your brand without you requesting. You just have to make an excellent product and the excellent experience would make them do the rest.
5. The product advertisement should come with a great message
A great product with failed communication has no value at all. Jobs emphasized using PowerPoint only when it is mandatory else he focused on making an impact by just using one’s voice.
6. Being so good that there are competitors and still people choose you over them
An enemy always makes you deliver better as you have a constant fear that your customer might choose them over you. Lack of good taste, complexity, and conventional thinking are apples’ biggest enemy. According to him, companies like Microsoft do not have an original idea, so he tries to come up with things that its rival does not have.
7. Decision-based on group and not a committee
Any person can come up with a great idea and not just the committee who is designated to make decisions. So, companies should encourage every group to discuss that would make APPLE the best tech company.
8. Keep the product design simple
A complex interface makes it very difficult to use any product. For gaining a lot of customers, a product with a simple yet unique design is a must. The product aesthetic design and simple yet fulfilling features make it stand out in the market and make APPLE the best company in the world.
9. Believing in – Technological advancement
With the growing technology, the customers constantly need an upgraded product with new features and constantly focus on technological advancement. So, it is important to constantly involve yourself in innovation by thinking outside the box and at the same time fulfilling your consumer’s demand. This can be considered as another strategy to promote the company and produce it in the best technological companies names list.
10. Being best rather than being first
Apple was not the first company to come up with a music player but when it invented IPOD, no one in the market could compete with it, and its great innovation of technology made others choose APPLE over anything else. So, it is not necessary for being the first to invent anything but whenever you do come up with something, make sure it is unique and the best in the market.