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Thursday, October 22, 2020

Five business lessons learned from Snow White and the Seven Dwarfs

We learn many life lessons from fairytales and legends and we adopt them as well. Snow White and the Seven Dwarfs is no exception.  

Snow White and the Seven Dwarfs is an animated musical fantasy film released in 1937. It was a Walt Disney production and the plot was based on the fairytale written by Grimm Brothers in 1812. 

The story had Snow White, the Queen/Witch, and the Prince as the principal characters. The dwarf names were Dopey, Grumpy, Happy, Doc, Sneezy, Bashful and Sleepy. In the film Happily Ever After, the male dwarf names were replaced by their female cousins. The dwarven names or female dwarf names were Muddy, Blossom, Sunburn, Critterina, Marina, Thunderella, and Moonbeam. Like its earlier versions, Happily Ever After also was a box office success despite changing the male dwarf names into dwarven names dnd.

Given below are some crucial business lessons that we can learn from Snow White and the Seven Dwarfs:

1. Do not concentrate on results

Roy, the elder brother of Walt Disney, was apprehensive about making a full-length animation film. He was hesitant to invest a huge amount of money and he was afraid of being bankrupt. The bankers also discouraged Walt to go ahead. However, Walt was not ready to give up. His enthusiasm paid off. Snow White took the world by storm and achieved unparalleled box office success as a cartoon film.

So, the moral of the story is: do not focus on the rewards. Rather, focus on your work.

2. Ask questions 

ask questionsWhile making the movie, Walt explored different ways to charm the viewers. In doing so, he asked questions to himself:

  • What type of movie experience would captivate the audience?
  • Why would they watch the movie?
  • How would a viewer feel after watching the movie?

So, the lesson learned from this is most of the decisions in a project depend on the target audience who would be using your product or service. Start to think from the standpoint of the customer. The secret to offering a grand customer experience is to contemplate, behave, and feel like the customer. Walt believed that gags would not be sufficient to make his film successful. He used more than one emotion and brought tremendous success for his film. Therefore, in conclusion, we can say that experience is related to emotion.

3. Try to feel the brand as if you are the customer

Walt made his animators his audience and then presented his blueprint to them. He thought if his idea captivated the animators, then there is a high probability it would captivate the viewers. Studies show that our emotional mind controls most of the decisions we make. Our mind is linked to the sensory organs. The visual presentation and mimicry instantly appealed to the emotional senses of his employees and they were prepared to do anything needed to make Walt’s dream come true. They realized the experience they have to recreate in the film.

4. Tell a story

story tellingStorytelling is an art and this is not only useful in movies but also merchandising products and services. Likewise films, we must also try to market the experience a product or service provides instead of the advantages. Walt Disney was a magnificent storyteller. He conveyed the experience through his animated fantasy film Snow White quite adeptly. As a result, Snow White went on to earn a whopping $1.5 million. Even the Great Depression could not stop it from happening.

5. Don’t copy what others are doing; do something new 

try new thingsIn the early part of the 1930s, there were many conventional short cartoon series. However, Walt wanted to make something unique.  He was unrelentingly searching for a new idea. Suddenly, the idea of making a full-length animation film came to his mind which nobody thought of previously. After a lot of ardent research, he decided to choose the fairytale Snow White and the Seven Dwarfs.

 

 

So, these are the crucial business lessons that we learn from Snow White and the Seven Dwarfs that we can adopt in our life to get wonderful results.

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