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Build Your Own App: App Marketing Strategies

As the World Progresses in the path of digitalization. The success of an App not only depends upon the magnificent wonder the app can perform. Rather it depends on how well the App marketing strategies are. Having a mediocre app and a brilliant marketing strategy will make a difference in how successful the app is.




Innovative Marketing Strategy for Apps

There are multiple marketing strategies for apps makers to follow. Attracting customers is the main motive of the marketing team. From day 1, the job of the marking team is to gather knowledge and data analytics on how to make the app successful.

Firstly, Having a Proper App Marketing Plan

app marketing planAn app marketing plan should consist of detailed steps on how and when what to do, with a proper timeline to achieve everything consistently. The app marketing team should create a report on which parts of the app to highlight. They should create an estimate of how much this total campaign will cost. A timeframe on how much marketing will be done before the launch of the app should be made. How to progress in future with the marketing having the bigger picture in mind, the marketing teams need to vision one step ahead and build a firm strategy on executing it, implacable coordination between the marking team and the developing team, while, will be headed by supportive management, who will not only watch and supervise the entire process and provide expertise the whole way.

Then Doing a Proper Market Research

Having the target in mind app marketing strategy need to be formed considering many parameters like who the target audience is which age group they fall into and what are there commonly use platform how they interact with each other on digital platforms. Using this knowledge, the marketing team needs to come with a plan that will favor them in the long run.

Evaluating the Competitors

In apps marketing knowing who your competitors are playing a big role in how to make your app look much superior to theirs. Conducting this research will help in many ways like how big the market is. How much this type of apps has a social presence their interaction times and revenue generated in this field and they will also be able to know what complaints the competitors have in their work and see that the same problem does not arise for them. Gathering some market insides will also help in developing their future path. The competitors provide healthy competition along with inspiration to do something better from each other which helps a lot in boosting confidence.

Building an online presence for the app

visionThe marking team should create a proper website as a basic step then following up with a keyword packed blog to follow up with a blog a structure of the fields which the app will be released should be tested upon to make a bug free experience and proceeding this an Icon and catchy phrases should be finalized along with the app title and the use right keywords to be on high priority search list(this should be done so your app come at first after a keyword is searched).In mobile app marketing strategies having a firm grasp on the app store is a make it or breaking point for the success of the app.

Promoting your app

After the basic steps are done and the app is ready to be launched comes the most necessary step for launching the app is to start the promotion for the app using all the data that we have collected. Now following are some apps strategies used for promoting an app.



1. Creating Social Media Handles for the Product

Having proper social media handles is necessary for terms of interacting with the audience and to post updates about the apps, having a positive social media can help a lot in boosting the value of the brand and the app as in days people stays online and connected to social media firms always, like(Instagram, Facebook, YouTube, along with multiple google apps and websites and forums are the mainstream form of media consumption ). This interaction can boost up the popularity.

2. Making Commercials 

Commercials are the biggest boost to an app’s popularity, and it helps send the message about your app to millions of viewers though it on the little costlier side its effectiveness can be rivaled by none. 

apps strategies

Having a visual massage shown displayed to the audience is the best way to get them hooked on to the product. Having a famous personal showing up on a commercial makes the commercial much more eye-catchy and likable to the common person may people just being a fan of that celeb shall use the app and gain some user base. 

Commercials also help us showcase the positives and highlights of the application and gives the general user how to use the app and why and what to use the app and make them feel how much necessary it is displaying social morale massaged in the commercial gives brownie points and attracts users to join the app developing the user base. And if this app is for a specific type base user like kids, women, or the elderly the commercial can be made specifically for them which helps in gaining influence on the customer base. In the case of mobile app marketing strategy or any type of apps, commercials are the best and most trusted way if promoting the apps.

3. Influencer Marketing Campaigns

Creating a commercial airing it on various platforms is a very costly process although it is a trusted method the use of commercials has decreased with time many marketing teams prefer Social media Influencers to promote their product. As a social media influencer have many followers which end up in a very big audience to launch their product and being low cost compared to commercial in the process. there are sometimes executive brand deals that make the influencer promote the product in various fields.

4. Paids Userbase

Having some paid users in the initial stage of the app lunch helps in gaining momentum and beat the algorithms and some positive critics (reviews help boost the app’s popularity).

5. Launching the app 

The most important and day for the app the launching day Decent to great success is necessary on this day for Making some good Record helps getting featured in articles and gains boost in the algorithm and the success of day one makes a positive impact on the developers and the whole team. This also helps the brand grow and progress in the future.

6. Following up the release 

After the initial release of the app keeping the audience hooked up on the platform and not losing them is the highest priority and followed by acquiring new users. Posting new updates and features help the users stick with the app for the long run.

To make an app commercially successful a good that includes modern social media influencing, online marketing should be made along with good updates and support, so the quality does not decrease with time. 

  • Firstly, Having a Proper App Marketing Planapp marketing plan
  • Then Doing a Proper Market Research
  • Evaluating the Competitors
  • Building an online presence for the app.
  • Promoting your app
  • Making the audience understand the benefits of your app.
  • Telling them why they should use your app rather than other apps present in the market
  • Displaying the key features of the app to the audience 
  • Having Branding for your app.
  • Targeting a small group of people and test how the marketing plan works on the audience gather feedback from testers.
  • Launch of app



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Daniyel Carlson
Daniyel Carlson is a Young Researcher in the field of Data Science & Analytics having research experience of more than 8 years. He has a Masters in Computer Engineering and currently serves as an Editorial Assistant in IGI Global, United States of America. Daniyel also holds honorary positions in the Associate Member of Institute of Research Engineers and Doctors, International Association of Computer Science and Information Technology, International Association of Engineers, Society of Digital Information and Wireless Communications.

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