As a lawyer, you probably don’t spend much time thinking about how your law firm appears on social media. You may not even spend much time on your website, refining it to be user-friendly and approachable. However, law firm digital marketing is one of the best ways to grow your business.
By investing in your firm’s marketing, your clients will feel more comfortable about working with you. Since you invested in your firm’s marketing, they will know that you care about the business. Most of all, they will know they can trust you.
Keep reading below to learn more about how important it is to invest in your law firm’s marketing.
Law Firm Digital Marketing Helps Establish Authority
When people are looking for a lawyer, they want someone who knows what they’re doing. Simply being book-smart and being able to rattle off precedents isn’t enough. They need someone who understands their problems and who they can talk to, someone they can strategize with.
That’s why one of your first marketing investments should be in law firm SEO. Search Engine Optimization doesn’t just bring your website higher up on Google. It also makes your brand seem more knowledgeable and like it has more authority.
As a result, people will naturally want to work with you more. Investing in SEO pays off because it improves your brand — not just because it helps your search engine ranking:
People Want Lawyers Who Know What They’re Doing
Your clients are going to you for a simple reason — they need help. Nobody hires a lawyer because they have nothing better to do. They hire a lawyer because they need someone knowledgeable to help out with a legal situation.
If you’re in trouble, you need someone you can trust at your side and the same kind of logic applies to your clients. They want to be able to trust you, and seeing you at the top of Google helps establish that trust. It’s a way of making a good first impression with clients.
A Firm’s Brand Is Everything
When companies invest in their brand, they usually try to associate it with fun and interesting trends. However, law firms are in a different industry and people don’t usually want their brands to be trendy. Instead, they want brands to be about authority and knowledge.
You should work on making your firm’s brand associated with notions of knowledge. For some, this could mean putting scales and books in your logo. However, you can go a step further.
If you have a place for a blog on your website, you can work with your community to fill it. You can hire interns from a university and show them the ropes, featuring them online. You can also create posts that define various legalese terms in normal terms, making your firm seem both approachable and knowledgeable.
Investing In Marketing Is Investing In Your Firm
As a law firm, you probably don’t spend much time thinking about the best way to market yourself. Instead, most lawyers spend their time crafting arguments and doing research for clients. They’re more concerned with running their business.
However, law firm digital marketing is a way to run your business. It’s an important investment in the future of your firm. And to learn about other ways to help your law firm grow, keep reading our website here.