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Thursday, June 24, 2021

How to Make a Small Business Comeback After COVID-19

When the COVID-19 pandemic struck, countless small businesses were hit hard by the stay-at-home orders, with many having to close temporarily or even shut down for good. If your business struggled during the pandemic but has just managed to stay afloat, now is a time when you are probably thinking about how you can make a comeback. While it’s not always going to be easy for the businesses that struggled the most throughout the pandemic to make a successful comeback, it’s definitely possible. Here are some strategies to consider to improve your chance of success. 

Work with a Professional

Good money management is never going to be as important for your business as it is right now, so you might want to consider working with professionals to help you get your finances in order, including maximizing profits, reducing expenses, and making sure that you are taking advantage of all the tax benefits that are available to your company. Check out the COVID 19 financial services offered by Brown Smith Wallace for more information. 

Prioritize Safety

Another lockdown is the last thing that you will want as a business owner, especially if the survival of your business relies on in-person visits to your location. Prioritizing customer and employee safety is one of the main things that small businesses can do to reduce the likelihood of having to close down again. Make sure that all recommended COVID-19 safety protocols are in place including the wearing of masks or face coverings, social distancing, and cleaning. Although many customers are going to want to return to normalcy as soon as possible, many still have concerns about the virus and will appreciate your business doing everything it can to protect them. 

Involve Friends and Family

Many small businesses have strong family ties, and if you are lucky enough to have a strong group of relatives and good friends who are rooting for you to succeed, it’s time to take as much of that support as possible. And, this could be useful for everybody involved, especially if you have family members or friends who have been laid off from their previous jobs due to quarantine and are currently looking for work; asking them to help you out could work out well for both parties. 

Seek Additional Funding

Shutting down has cost small businesses a lot of revenue, and if this is the case for your business, you might be off-track financially. However, since expenses didn’t disappear, this has left many businesses operating at a deficit. Temporary funding options like small business loans or even a business credit card can help your business get started again after the pandemic. There are also several resources available that you can use including state, city, and private programs that are offering financial assistance in the form of low-interest loans, business grants, and more to help the small businesses that struggled the most as a result of COVID-19 get back to thriving. 

If your business has suffered a lot as a result of COVID-19, you’re not alone. While getting back on track and enjoying success might not happen overnight, it can certainly be achieved with the right strategies.



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Daniyel Carlson
Daniyel Carlson is a Young Researcher in the field of Data Science & Analytics having research experience of more than 8 years. He has a Masters in Computer Engineering and currently serves as an Editorial Assistant in IGI Global, United States of America. Daniyel also holds honorary positions in the Associate Member of Institute of Research Engineers and Doctors, International Association of Computer Science and Information Technology, International Association of Engineers, Society of Digital Information and Wireless Communications.

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