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Friday, July 9, 2021

The Do’s and Don’ts of Creating Your Next Event Video

While Victoria has over $600 million invested in digital infrastructure, 65% of Melbourne’s population belongs to the working-age community. These attributes make the capital city the ideal place to start a business in Australia.

But in such a thriving start-up ecosystem, if you aspire to have a successful venture, you need to go that extra mile, which will make your brand stand apart. One of the best ways to achieve this goal is to hire a video production company offering advanced videography services. With their top Melbourne event videography solutions, you can have event videos made with the potential to take your brand places. Here are a few do’s and don’ts of creating an event video that these experts recommend to yield improved results.

Find Your Style

Melbourne is home to top tech giants, such as Airwallexand Envato, but the top 30 reputed ventures in the capital city are the ones attracting young job seekers.

When your firm is among them, you would indeed organize award ceremonies to recognize the top achievers, motivating your employees to work harder. 

If you want to film such events, discuss your desired style with a professional. Depending on the kind of event you have to film, they begin building a production blueprint from there.

Keep It Short and Simple

Till May next year, over 20 fundraising events will happen in Melbourne.

Such events aim to raise the maximum possible funds for a particular cause, which is possible only if the participating crowd relates to your vision.

With Melbourne event videography, you can have short and simple videos that grab the viewer’s attention within the first few seconds. Such videos can appeal to potential contributors who can engage in your fundraising programs in the future.

Leading consultants focus on a short introduction and then get to the point without dawdling. Ensure they have expertise in taking an entire day’s events and constricting them into a single engaging video.

Focus on Creating Multi-use Videos

Melbourne accounts for many people using social media, out of the 80% of the overall Australian population having active social media accounts.

While capturing your event on video, you need to keep in mind that the content should work well on such online platforms. It will ensure your brand reaches an expansive customer base.

Top specialists know how to cut an event video down to make it best suitable for social media. You may use the videos as social media content, such as ads and teasers. Ensure you can use the expert-created multi-use videos for PR and LinkedIn to better connect with your target audience.

Avoid Stuffing Videos with Irrelevant Messages

Melbourne hosts trade fairs around the year, focusing on themes, such as energy, healthcare, décor, and food. So, if you have new businesses in any of these sectors, participating in such trade fairs can help you increase your clientele.

Visitors at these events want solutions for their problems; they might get frustrated looking at irrelevant information stuffed in your videos. Thus, you need to ensure your video has a clear call to action and sends out the right message that your clients want to see.

Top professionals can capture your live demonstrations and create videos to play in a loop in your exhibition stall. Such key aspects can indeed turn the visitor into your repeat customers.

Don’t Create Too Sales-focussed Videos 

If you aim to create an event video for future promotions of your enterprise and you have an expert speaker for your event, they can be a great value addition to the video. However, if the keynote speaker’s content has too much information, it can turn the video into a sales-focused promotion rather than taking your offering to your customers.

Experienced specialists know the best way to document the most notable quotes from such content to strike the right note with your clients. Ensure they can edit the videos to tone down the sales element.

Don’t Compromise the Technicalities

The best thing about Melbourne is that all popular musicals, from Moulin Rouge to Frozen, run at the city’s iconic theatre district.

And if you want to film similar events, compromising the technical aspects, such as maintaining the proper distance, can spoil the entire video.

Top videographers place quality before quantity. Ensure they check for adequate lighting and set the cameras at the right angles that make the final product appealing to the target audience.

Final Thoughts

In recent years, Melbourne has shown the potential to drive national economic growth, backed by booming finance, construction, and health services.

If you wish to make the most out of this positive trend, consult an experienced videographer to cover your company events in Melbourne. With the event videos created for online promotions, you can increase your online presence, thus making your brand an industry leader.


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Kiara Dawson
Kiara Dawson comes from an Engineering background, with a specialization in Information Technology. She has a keen interest and expertise in Web Development, Data Analytics, and Research. She trusts in the process of growth through knowledge and hard work.

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