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Digital Marketing

Digital Marketing

Google Discovery Ads has revolutionized the manner in which you advertise these days. Google launched Discovery ads in Beta in the month of November 2019. Prior to knowing in depth about the Discovery ads, let us find out...
Every other person these days prefer to get a product to their doorsteps under a click from retail sites. It has created a boom in the e-commerce industry and its SEO services, and many businesses followed the trend and...
In the present era, smartphones are used more as compared to desktops to search results for any query on the internet. As per a study, 80 % of people use their smartphones to carry out any business activity in their...
Experts might be of the opinion that you need not spend a fortune on AdWords to get the best returns from your pay-per-click advertising. However, experience says that even if you keep aside a small budget for your daily...
If you take a look at all the successful email marketing campaigns, you will find that there are 4 components or rather factors that determine its success. You can take into account these very 4 factors as parameters for...
The Google Adwords keyword tool is a very useful tool that helps you to draw up a list of strong keywords that will work for you especially in your PPC campaign.  The bid estimations and the ability to offer the...
It goes without saying that your main objective for advertising is to get the maximum returns from the minimum investment possible. And Facebook optimization for ad delivery is one of the better options that you can turn to.  We will...
What is the Click-through rate? The click-through rate gives an effective overview of the performance of a digital advertisement present on various digital platforms. In recent times it has become one of the most essential metrics in calculating ad performances. It is...
These days you will find that there are tags for almost everything. This allows you to keep track of how your advertisements are performing. And for this reason, all the prominent social media platforms like Google Analytics, AdWords, LinkedIn,...
Click-Through Rate Calculation Click-through rate is a measure of the impact of an advertisement on its target audience. Therefore, How to calculate the click-through rate is a question that looms in the mind of each beginner. There is an existing click-through rate formula that can...

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